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24/06 Dipti
Founder at iREC Solutions

Views:338 Applications:39 Rec. Actions:Recruiter Actions:5

Lead - Digital Marketing - Media (5-8 yrs)

Delhi NCR Job Code: 1116053

Digital Marketing Lead


Job Overview :


- Client is looking for a Digital Marketing Lead/ Manager who enjoys working in a fast paced environment and loves the challenge of discovering what makes consumers "click".

- As a Digital Marketing Lead, you will be responsible for User Acquisition, Activation

- Our ideal candidate is a passionate & experienced growth professional preferably from a modern media brand or a content first tech startup.

Primary Responsibilities :

User Acquisition :

- Driving month on month traffic growth on Inc42 website through channels like search, google news, social media, paid marketing & partnerships with content aggregators

- Create & execute PR & Distribution strategies and implement them with help of the team

- Continuously build new channels for new user acquisitions using platforms like quora, reddit, telegram etc

- Work with the product team to optimize the website for user experience metrics like load time, avg. time on page and other user engagement metrics

- Work with editorial team to share insights on content performance and ensure new content production with the help of editorial team

- Work with editorial team to identify content opportunities and optimize existing content performance


User Activation :

- Converting unknown visitors to known users

- Grow newsletters audience along with continuous optimization of newsletter levers

- Create and manage lead magnets on Inc42 website like giveaways, reports, referral programs etc

- Plan, initiate & grow new activation channels like Whatsapp, Slack Communities, Telegram etc

- Work with editorial team to create and launch new newsletters and content properties for growth in activation

- Create frameworks for the complete activation part of the funnel and continuously optimize and evolve it with the help of product, editorial and design teams.

User Engagement :

- Track, analyse & report key user engagement metrics like time on page, pages/sessions, sessions/user etc

- Create a framework for month on month growth of user engagement across Inc42's website and distribution channels

- Collaborate with product team for product improvements to increase user engagement

- Collaborate with editorial team for content requirement and feedback from user engagement standpoint

- Collaborate with brand team for product designs and copies for experiments in the user engagement bucket including promotional and transactional email, newsletters, onsite user experience and other channels

- Management & Reporting

- Hiring, training, and managing a high-performing marketing team

- Create reports and insightful dashboards for marketing & editorial teams for daily, weekly, monthly reporting

- Create interactive dashboards for key stakeholders for review of marketing & content performance

- Create, maintain & run the key processes for SEO, content feedback etc keeping all key stakeholders in loop

Professional Traits :

- 5+ years of experience in growth & marketing

- Preferably from a modern media startup or content tech companies

- Has a strong understanding of content and is fluent in communications

- Has demonstrated experience in growth and scaling user acquisition at scale

- Should have strong experience in Email Marketing, SEO & Social Media

- Experience in PR, Media Partnership & Design Operations is a plus

- Must have managed a team of 6+ in the past and has a great operational bent

- Must have a strong operational, analytical background, should be tech savvy and think from first-principles

Women-friendly workplace:

Maternity and Paternity Benefits

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