Lead - Digital Marketing - Manufacturing Firm

Role - Digital marketing lead

Location - North India

Report to - Head Marketing

Team Handling- No

KRAs:

- Develop and manage digital marketing campaigns

- Manage organization's website

- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

- Track the website traffic flow and provide internal reports regularly

- Fix any error in online content and arrange webinars and webcasts

- Attend networking events and product launches.

- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

- Work on SEO of the website pages.

- Edit and post content, videos, podcasts, and audio content on online sites.

- Promote company's product and services in the digital space.

- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

- Creating and executing SMS, and email- based marketing campaign