Lead - Digital Marketing - IT

Lead - Digital Marketing

Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Develop and manage digital marketing campaigns

- Manage organizations website

- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc.

- Track the website traffic flow and provide internal reports regularly

- Fix any error in online content and arrange webinars and webcasts

- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

- Work on SEO of the website pages.

- Edit and post content, videos, podcasts, and audio content on online sites.

- Promote companys product and services in the digital space.

- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

- Creating and executing SMS, and email-based marketing campaigns.

- Drive website traffic and acquire leads.

- Conduct on-site and off-site analysis of clients in various industries.

- Compile performances report using Google Analytics program.