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Talent Advisory Partner at Catalyst Solutions
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Lead - Digital Marketing - IT (5-8 yrs)
Lead - Digital Marketing
Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Develop and manage digital marketing campaigns
- Manage organizations website
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc.
- Track the website traffic flow and provide internal reports regularly
- Fix any error in online content and arrange webinars and webcasts
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Work on SEO of the website pages.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote companys product and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
- Drive website traffic and acquire leads.
- Conduct on-site and off-site analysis of clients in various industries.
- Compile performances report using Google Analytics program.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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