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17/02 Puneet Chauhan
Founder & Managing Director at Talent Toppers

Views:6781 Applications:272 Rec. Actions:Recruiter Actions:20

Lead - Digital Marketing Insights & Analytics - Consulting Firm (9-12 yrs)

Gurgaon/Gurugram Job Code: 798775

Digital Marketing Insights & Analytics Lead - 9 - 12 Yrs

- The Digital Marketing Insights & Analytics Lead will oversee Digital Analytics Operations for the organization, including Web Analytics, social media analytics for the organization globally.

- The incumbent will manage a team of digital marketing associates/ digital agency who are responsible for drawing insights and reports for the business leaders in a succinct format enabling the business leaders to quickly understand where is digital business is heading and the challenges that it faces.

- Reporting to the Global Head of Digital Marketing, the ideal profile is someone who is strategically minded, enjoys managing teams and is proficient with digital marketing concepts and fundamentals.

Responsibilities:

- Be a Subject Matter Expert (SME)/Functional Consultant on Web analytics

- Define and track relevant conversion metrics for inbound & outbound campaigns

- Collaborate with Solution marketing team to understand their business requirements and articulate those into measurable KPIs. Also, streamline ad spend and improve media acquisition strategies using data uncovered in regular dashboards and ad hoc reporting.

- Collaborate around implementing/ Instrumentation of GA and other Analytics tools for the company's website. Also, managing GTM Tag Management across the website pages.

- Tie all data sources (online and offline) to create an integrated picture with the help of dashboards that track KPIs specific for team members, Executive Team, and other stakeholders.

- Examine all inbound & outbound campaign's ROI.

- Working on ways to generate and gather meaningful insights & be a data story teller for all stakeholder.

- Keep abreast of Digital trends to introduce new tools & evaluation metrics and refine continuous improvement process

- Coordinate with cross-functional teams including Product Management/Specialists, Sales, & Engineering teams to drive customer communications, product feedback, feature requests, and technical issue resolution to achieve the highest level of customer satisfaction.

Qualifications

- 6 to 8 Years of Experience in Google Analytics/Adobe Analytics

- High level of experience working with analytical software (e.g. Google Analytics, Omniture) & Marketing technologies such as Marketo, Salesforce etc.

- Experience doing quantitative analysis, manipulating structured and unstructured data sources for analysis

- Good understanding on digital marketing ecosystem.

- A strong passion for numbers and statistics and is able to communicate data across different organization levels.

- Specialist in Web/Click Stream Data Analysis/ Heat Map Analysis

- Innovative and creative, with a logical and methodical approach to problem solving

- Knowledge of Google Tag manager / Adobe's Dynamic Tag Manager

- Basic understanding of HTML, CSS, JavaScript will have an added advantage

- Strong communication and presentation skills

- Search engines, web analytics and business research tools acumen

- Social media analytics and implementation knowledge would be an added advantage.

- Understanding of CMS Tools such as Sitecore, Hubspot etc.

- Strong project organization and management skills; especially the ability to manage multiple programs concurrently

- Strong and positive developer of people and manager of teams

- Relentless customer focus and obsession

- Motivation and initiative to continually improve campaign effectiveness

- Service orientation and skill in managing multiple internal clients

- Obsessive attention to detail

- Strong written and verbal communication skills

The company is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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