28/06 Sandesh
Leadership Hiring at Staffio HR

Views:1575 Applications:128 Rec. Actions:Recruiter Actions:0

Lead - Digital Marketing - FMCG (9-11 yrs)

Mumbai Job Code: 587937

Exp: 9 - 11 years

CTC: 60 - 65 LPA

Key Skills: Performance Marketing + Digital Campaign Marketing

Talents from FMCG/eComms Only

Qualification: Tier I & II MBA Schools only (2007 - 2009 batch only)

About the role:

- Creating and delivering a strong digital marketing & communication mandate for a leading Media and Entertainment Conglomerate.

- Creating and delivering a strong digital marketing mandate (performance- acquisition & retention) for a leading Media and Entertainment Conglomerate.

Key Responsibilities:

- Lead and manage all digital campaigns, from ideation to media planning to optimization and performance analysis

- Drive subscription growth across global markets through performance marketing across desktop and mobile channels

- Lead all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, App Install, Affiliate, Direct buys etc. Serve as the strategic lead for programmatic display, especially the DoubleClick suite

- Drive brand communication through marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts

- Develop a deep understanding of the target consumer and become his/her advocate across digital initiatives

- Partner closely with the consumer marketing, operations and analytics teams to define campaign performance metrics to ensure a high level of effectiveness

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