Lead - Digital Marketing - eCommerce/Fashion Industry

Digital Marketing Lead

Responsibilities:

- Plan, own and execute all digital marketing initiatives including but not limited to Facebook Marketing, SEM, CRM, affiliates and display advertising campaigns.

- Measure and report on performance metrics like Revenue/ROAS/CRR, and assess these against goals such as ROI and KPIs.

- Optimise spend and performance based on trend insights.

- Brainstorm new creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Create landing pages and optimise user experience by collaborating with internal teams

- Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.

Skills we're looking for:

- 3+ years of hands-on experience in digital marketing prior experience in fashion & e-commerce marketing will be preferred

- Core competence in Facebook Conversion campaigns is a must

- Knowledge of on-page and off-page SEO will be a good to have

- Strong data interpretation and analytical skills

- Good understanding and working knowledge of Google Analytics and other similar products

- Prior experience in fashion & e-commerce marketing will be preferred

- A good understanding of funnels, audience segmentation, creative best practices, and marketing briefs Eligibility:

- A good understanding of funnels, audience segmentation, creative best practices, and marketing

marketing briefs

Eligibility:

- 3+ years of experience

- Extra Brownie Points on having prior startup experience.

Remuneration: Competitive Salary (to be discussed during interview)