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27/07 Akanksha
Founder at Growth360

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Lead - Digital Marketing - B2B SaaS Startup (8-12 yrs)

Mumbai/Bangalore/Chennai/Pune/Gurgaon/Gurugram Job Code: 1131807

Digital Marketing Lead (B2B Saas Startup)

- A fast growing B2B SaaS based startup is looking for a Marketing Head to lead their initiatives for India, South East Asia, Middle East and Asia Pacific and also lead GTM for new geographies including but not limited to US and UK.

Key responsibilities will include :

- Lead overall marketing strategies include all platforms and sources.

- Manage annual marketing plan, strategy and team including budgets

- Lead strategic Marketing wrt vertical positioning, value proposition and key benefits that differentiate their solutions

- Develop and manage content marketing strategy by markets and customer segments

- Develop innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic

- Lead creation of strong Social presence through brand, paid and influencer marketing.

- Work closely with the sales leaders to align sales and marketing strategies in different geographies and industries

- Working with the analysts to achieve better mindshare and ratings for the industry vertical

- Put together the right marketing alliances and partnerships which amplify the brand, aid demand generation

To fit the bill , you must have :

- Previous working experience as a marketing leader for B2B SaaS companies

- MBA from Tier 1 /2 business school with 8-10 yrs of exp

- Exposure to working in overseas markets

- High energy Team player, hustler and hungry for learning / growth

- Strong analytical and problem-solving skills

- Outstanding communication, presentation and leadership skills

- Please note prior B2B SaaS marketing experience is a MUST HAVE along with top B School MBA.

- If you think you fit the bill, then do send us a compelling cover letter which mentions impact of your marketing initiatives in a few bullet points along with your preferred location and current ctc. All CVs without this will take longer to process.

Women-friendly workplace:

Maternity and Paternity Benefits

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