Lead - Digital Marketing - Automotive

Job Description :

1. Digital Media, Media Buying

2. Identifying and implementing strategies for increasing quality traffic across all digital platforms (mobile site, website, and app) through incisive digital media driven marketing programs.

3. Ensure consistent and effective online interventions in the conversion funnel across all PAID (Search, Display, Social, Affiliates), OWN (Website, app etc) and EARNED (including blogs, forums, SEO etc) media on a day to day basis.

4. Mine data and use analytics to help build digital platforms and propositions that will help plug need gaps in the consumer automobile space & move offline customer.

5. Drive analytics implementation & usage across different parts of site, marketing & products using world class tools.

6. To influence pre-purchase information gathering of customer through content marketing- blogs, reviews, newsletters, product videos etc. and Delivering a superior experience for customer service delivery on digital platforms.