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16/03 HR
Co-Founder at The Bridge Associates

Views:328 Applications:96 Rec. Actions:Recruiter Actions:57

Lead - Digital Marketing & Analytics - FMCG/Retail - IIM/ISB/FMS/MDI (7-18 yrs)

Dubai Job Code: 1234047

Lead - Digital & Analytics

In this role, you will demonstrate a strong command of enablement technology platforms, and the ability to research and recommend new applications and platforms in line with organizational goals. Our next set of businesses will leverage this platform to grow; hence we are rapidly scaling and building products which will help drive behavior change for existing set of partners first & leverage the product for new markets, customers, business segments.

Platform Management :

- Functional expertise of Marketing Automation Platforms such as Smartech, Adobe Marketing Cloud, SalesForce Marketing Cloud, WebEngage, CleverTap, Moengage

- Functional expertise in paid media channels including Facebook and google ads

- Managing all communication channels: In-app, Push, SMS, Voice, Paid Media

- Integration with CRMs / Web Analytics / App Analytics

Define Business Objectives :

- Identify how to increase & measure repeat purchase behaviour through automation

- Identify cross sell and up sell opportunities

- CRM & Loyalty management

Consumer Segmentation :

- Understand consumer transaction behaviour and conceptualize meaningful segments / clusters

- Segmentation based on recency, frequency, repurchase, life time value and other transaction variables

- Ability to come up with statistical models to do more detailed segmentation & clustering

Journey Design & Communication Development :

- Design multi-channel recursive journeys customized for each key consumer segment to influence the entire conversion funnel

- Identify communication requirements and work with design, content & copy teams to get the right creative communication

- Set up the journeys using dynamic creative elements to enable personalized communication basis consumer segmentation

- Optimize journeys basis performance

Conversion Funnel Mapping :

- Plot the entire conversion process with digital and offline touch points & stakeholders

- Map all key steps in the conversion process and identify drop-off / friction elements

- Identify reasons of drop off and communication/nurturing requirements to improve conversion rate at each step

Reporting & Analysis :

- Analyse impact on Consumer LTV as a result of each journey & campaign

- Derive insights on consumer behaviour and plug that as feedback in communication & journey design

Your Checklist :

- Should have 5-7+ years of experience, in marketing automation & digital campaign management

- 2-3 years of team management experience

- Tier 1 MBA school

- Experience in Retail E-commerce is required

- Excellent spreadsheet manipulation and modelling skill

- Strong understanding of the P&L metrics

- You should be strategic and detail-oriented.

- Exhibiting a strong bias for action to drive tactical wins and enhancements

- Very strong ability to think and solve from first principles and fundamentals

- Must be customer obsessed; you should constantly be on the lookout to find pain points and solve them ground up

- Should be able to build structure out of ambiguity

- Data driven. Base your decisions on facts rather than opinions.

- Have great communications skills; you should be able to crisply communicate a challenge to any stakeholder and derive a closure

- Be an owner; you will be responsible for driving key outcomes through technology and your incessant drive to make things right will define the success of the organization

Women-friendly workplace:

Maternity and Paternity Benefits

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