Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
19/08 Vineet Kumar
Director at Athos Consulting

Views:2407 Applications:63 Rec. Actions:Recruiter Actions:43

Lead - Digital Marketing Analytics - FinTech (5-7 yrs)

Delhi Job Code: 605688

FINTECH Firm

Roles & Responsibilities :

- Responsible for making presentations and business insights to the senior management

- Achieve expertise and excellence in digital marketing analytics

- Should have worked upon owned assets and paid marketing strategy

- Knowledge of clickstream and session stream data

- Conceptualize & create impactful dashboards using business intelligence tools like Tableau and EXCEL

- Make website UX improvement recommendations based on customer journey analysis & webpage heat maps

- Managing the team of 2-4 individuals

Eligibility Criteria :

- Minimum of 5+ years of work experience in digital marketing domain

- Hands on experience with tools such as Adobe site catalyst, Omniture, Ensighten, Monetate, Google Adwords, Bing etc.

- Specific work experience in banking web analytics

- Hands on with SQL and SAS is good to have

- Proficient in data handling, understanding, analysis and interpretation of results

- Experience in web analytics, clickstream analysis, attribution modeling, design of digital marketing campaigns, reporting etc.

- Should have clarity in articulating a problem statement based on the domain expertise, formulating hypotheses and ensuring data collected, aggregated can test those hypotheses

- Ability to break down the work required, create project plans, get buy-in from stakeholders and manage efforts against the plan

- An individual with excellent communication skills

- Create test and learn approach from the learnings gained through the analytical exercise

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
Something suspicious? Report this job posting.