About the Company:

We are an online marketplace that offers several post-harvest services driven through an intelligent and intuitive system. The company aims to transform the Agri value chain through technology. For small farm owners, it enables digital access to a wider marketplace. For buyers, it assures quality whilst mitigating counterparty risk and enabling secure payments. The company offers Pre-harvest services such as crop advisory and sales of inputs to farmers which creates a way of secured access to multiple commodities deals with transparent pricing and seamless payment options. In 2017, we created an award-winning wallet that has facilitated transactions of over $2 billion. Today, we are leveraging AI-driven insights and analytics to offer customized credit-on-a-click, crop advisory and more.

We have registered more than 1,57,000 participants, which includes farmers, traders, processors, corporates, banks, NBFCs, and FPOs. We have also partnered with various Central and State Government agencies such as NAFED, AP Markfed, TS Marked, MP Markfed, MH Markfed, and Rajasthan Tilam Sangh for procurement and disposal of Agri commodities.

Seeking an experienced and qualified candidate to join our Marketing team as a Digital Marketing Manager.

As a Digital Marketing Manager, you will be responsible to set up and manage the company's overall digital marketing strategies. You will play a vital role in accomplishing our business objectives and goals. You should have demonstrable experience of working with major technologies and marketing channels.

If your experience and skills match our criteria for the role of Digital Marketing Manager, apply for this job now. We will love to meet you.

Role & Responsibilities:

- Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.

- Build and maintain our social media presence.

- Measure the overall ROI and KPIs of all digital marketing campaigns.

- Identify current marketing trends and insights.

- Optimize the costs and campaign performance based on these insights.

- Develop creative digital marketing growth strategies.

- Plan, execute and measure conversion tests to create strategic planning accordingly.

- Work with internal teams to create landing pages and improve the consumer experience.

- Use your analytical abilities to assess the experience of our audience over multiple channels.

- Help in setting and optimizing marketing funnels (e.g., click funnel, conversion funnel, etc.).

Education & Training:

- Bachelor's degree in Marketing, Information Technology or related field.

- Proven 4+ years of experience in Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department

Skills & Abilities:

- Working knowledge of leading and managing SEO/SEM campaigns.

- Well-versed on Social Media Marketing

- Certification of Advanced Digital Media Marketing will be preferred.

- Ability to identify target audiences and devising effective campaigns.

- Working experience in optimizing landing pages and user funnels.

- Familiar with website analytics tools like Semrush etc.

- Good knowledge of ad serving tools like Epom, DART, Aglare, Adzerk, etc.

- Outstanding experience in setting up and optimizing Google Adwords campaigns.

- Exceptional knowledge of content management and email marketing software.

- Good understanding of social media and display advertising platforms.

- Great interpersonal skills.

- Exceptional oral and written communication skills.

- Ability to work in a team or individually as and when required.

- Ability to manage and handle multiple tasks.

- Outstanding problem-solving skills.

- Exceptional attention to detail.

- Good time management abilities.

- Strong decision-making skills.

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