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11/04 Sanjeev Maheshwari
Founder & Principal Associate at rFactor Consultants

Views:710 Applications:198 Rec. Actions:Recruiter Actions:72

Lead - Digital Marketing - FInancial Services firm (5-10 yrs)

Pune Job Code: 815896

KEY ROLES AND RESPONSIBILITIES :

DIGITAL CAMPAIGN DESIGN AND EXECUTION :

- Spearhead a team of marketing specialists to deliver and run the digital marketing campaigns.

- Create innovative campaign ideas and benchmark against the best in class to deliver high customer engagement.

- Develop engaging, creative & innovative communications & design strategy for the campaigns.

- Develop the media plan & execute the campaign.

- Work with agency ecosystem & cross-functional teams within the function (tech, analytics, search)to successfully deliver the campaigns & maximize the output.

- Create a milestone charters campaign by campaign.

MOBILE APP MARKETING :

- For key digital properties, develop a mobile app ecosystem.

- Lead the team to ideate, visualize and create apps, end-to-end from UI/UX, to content, app development, marketing.

- Drive performance marketing metrics for app.

- Should have knowledge of performance marketing& analytics tools tools like Flurry /Appsflyer /AdJust /HasOffers /MAT/Appsalar, Omniture/Mixpanel/Google Analytics Premium.

- Drive app rankings & SERP via ASO.

VIDEO PRODUCTION :

- Undertake video marketing initiatives to promote these campaigns via videos.

- Ideate and create videos with the help of an agency ecosystem.

MANAGEMENT OF DIGITAL ASSETS :

- Management of campaign pages on owned assets, relevant microsites and content portals

- Create annual campaign calendars in accordance with the brand & business strategy to drive traffic and engagement of these assets.

- Assess and manage campaigns across touch points

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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