Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
03/08 Aditi
Lead at Talentmint

Views:607 Applications:147 Rec. Actions:Recruiter Actions:28

Lead - Digital Marketing - Advertising Firm (10-15 yrs)

Navi Mumbai/Mumbai Job Code: 1134968

Lead Digital Marketing


Looking for people from Advertising & PR World.

Role Purpose : Responsible to plan, develop and manage the overall digital marketing strategy. Also to report the performance of all digital marketing campaigns, and assess against goals

Key Responsibilities :

- Plan the roadmap for our brand presence in the online space

- Plan and roll out effective SEM campaigns in high volume categories for maximizing conversions, while simultaneously optimizing on the cost-of-acquisition.

- Develop activation campaigns on social channels

- Develop, moderate and monitor social media presence (Facebook, Twitter, YouTube, Mobile apps, Instagram, LinkedIn, blogs, Wikipedia, etc.) on a daily basis.

- Recommend and optimize social content calendar to generate highest engagement

- Develop and deliver performance reports of on-going engagement

- Familiarization with social management and analytical tools

- Conceptualize and deliver an experiential website

- Manage marketing agencies and key vendors to get the best out of them.

- Maintain a keen sense of business performance and continuously implement new ideas & innovations to support growth of key product families.

- Foster a team-working climate and leadership skills to improve our budget closer to reflecting business.

Functional Competencies :

- Hands-on experience with SEO, Google Analytics and CRM software

- Knowledge of web design procedures

- Digital Content creation, SEO, ORM, CDM/CRM, Social Media Content etc.

Generic Competencies :

- Team Management skills

- Great interpersonal and communication skill

- Critical Thinker

Qualification : MBA/PGDBM in Marketing

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.