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Director at Pplanet HR Services
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Lead - Digital Campaigns/Brand & Media - BFSI (10-15 yrs)
- Understanding of Digital Platforms
- Drive month on month campaigns. Acquire new customers.
- Scaling up of the App.
- Support in development of brand assets for developing a unique value proposition in the category
- Plan & Implement brand campaigns across platforms & devices to drive awareness, consideration and conversions
- Implement communication for key product, pricing and offering roll-out to strengthen the brand positioning in the category
- Execute key customer insights, audience insights, platform insights, market insights to have an edge and customer understanding
- Plan & Implement the Market Research projects, customer study, competition tracking & benchmarking to stay ahead in the category
- Coordinate with stake holders across Corp Strat, Legal, Compliance, Product, Tech, Research, Sales, Revenue teams to drive brand agenda
- Track, monitor and report the monthly business goal performance for B2C with respect to new client acquisition, market share and organic traffic goals
- Leverage our offerings, products and services to drive new client acquisition through communication plots to target audience
- Work closely with Sales team to identify key initiative implementation, new program implementation and campaigns
- Reporting for key performance matrix and initiatives to management
- Coordinating with agencies across creative, media, digital, production, research and specialised ones for key programs
- Plan the proposal discussions, negotiations and budget planning for B2C
- Reporting for regular reviews with key agencies along with management
- Implement new innovations in media and identify key opportunities across traditional and digital landscape
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