21/08 Nishita
HR Consultant at Thema Corporate Services LLP

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Lead - Digital Analytics - Banking (5-8 yrs)

Mumbai/Navi Mumbai Job Code: 842319

Job Purpose

- Perform Analytics on existing customer base to identify segments and drive behavior

- Provide inputs on Fintech partnerships to spot trends and provide inputs for tie-ups

- Maintain and harness data from contact center for building productivity for outbound sales

- Study usage and transaction data from B2C and B2B Mobile Apps and provide inputs and insights for increasing Business

- Perform customer analytics including segmentation, churn modelling, upsell, cross-sell and social media analytics.

- Provide recommendations on ways to improve productivity and customer satisfaction levels

- Work to troubleshoot issues and resolve customer dissatisfaction and providing insights on growing digital business

Key Responsibility Areas :

- Weekly reports/Dashboards on direct business and providing insights on growing digital business, running digital campaign based to monthly trend of investors

- Providing Insightful reports that helps the Sales team to identify trends and distributor insights

- Responsible for developing strategies to capture customer feedback through customer satisfaction scores

- Recommend campaigns on specific channel to acquire target audience

- Analytically solve complex problems, applying and administering analytical / modeling tools and techniques and drawing managerial insights

- Ensure development of service quality metrics in collaboration with relevant asset management functions

- Ensure that periodic service benchmarking exercise is conducted and review UTI's results against benchmarked organizations

Qualification & Experience :

Qualification :

- Bachelor's / Master's degree in Economics / Statistics / Engineering
Experience :

- Over 5-8 years of experience in Customer Strategy & Analytics

- Experience in the Mutual Fund industry is preferred

- Prior experience in customer analytics including segmentation, churn modeling, upsell, cross-sell and social media analytics etc.

- Any experience in Risk Modeling into PD, LGD, EAD models for Banking sector and knowledge of operational analytics will be a plus

- Experience in statistical analytics software like Python, R and SAS

- Good written and verbal communication skills

- Excellent Inter-personal skills

Women-friendly workplace:

Maternity and Paternity Benefits

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