Manager at HARP Technologies & Services
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Lead - Demand Generation - IT (3-8 yrs)
Demand Generation Strategy and Execution
- Develop and implement comprehensive demand generation strategies, focusing on creating and executing multi-channel campaigns that drive brand awareness, engagement, and lead generation.
- Identify and leverage the most effective digital marketing channels, including email, social media, search engine marketing (SEM), search engine optimization (SEO), and content marketing, to reach target audiences.
- Collaborate with the content, design, and product teams to create compelling campaign assets and messaging that align with the brand strategy and effectively communicate the value of companys' product platform.
- Continuously optimize campaigns through data-driven analysis, testing, and iteration to maximize their effectiveness and improve return on investment (ROI).
Lead Management and Sales Enablement
- Develop processes for capturing, scoring, and nurturing leads generated through demand generation campaigns, ensuring a smooth handoff to the sales team.
- Collaborate with the sales team to identify target customer segments, create targeted demand generation campaigns, and provide ongoing support to help them effectively communicate the value of companys' product platform.
- Analyze lead quality and conversion rates to optimize campaigns and improve sales pipeline health.
- Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively engage with leads and close deals.
Performance Measurement and Reporting
- Establish and track key performance indicators (KPIs) for demand generation initiatives, using these metrics to assess the success of campaigns and make data-driven decisions for future strategies.
- Regularly report on campaign performance to internal stakeholders, highlighting successes, learnings, and areas for improvement.
- Collaborate with the analytics team to gather insights on campaign performance and use these findings to inform future demand generation efforts.
- Continuously enhance demand generation and digital marketing skills and industry knowledge through self-study, webinars, and workshops.
- Build relationships with other demand generation and digital marketing professionals in the industry to exchange best practices and insights.
- Degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3 years of professional experience in advertising, branding, content strategy, or a related role, with a focus on creating and managing content for landing pages, ad copies, direct email communications, website copy, and blog content.
- Excellent communication and writing skills, with the ability to convey complex concepts to both technical and non-technical audiences.
- Experience working with cross-functional teams, including brand strategy, marketing, sales, and product management.
- Knowledge of endpoint security solutions and the broader IT security landscape is a plus
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