Search Consultant at Fidius Advisory
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Lead Data Scientist - Online/Internet (5-10 yrs)
Purpose of Role : To design, develop, implement, and support algorithms needed for digital marketing initiatives.
Educational Qualification :
- B. Tech / M. Tech in Computer Science or any quantitative discipline from premier institutes across India.
- Training / coursework / certificate in data science, big data will be an added advantage
Experience : 5 - 10 years in Data Science with specific exposure to Digital Marketing Analytics in Digital-native companies / Travel aggregator website or application companies OR e-commerce companies.
Role Responsibilities :
1. Create decision engines like recommendation engines
2. Analyze website and apps effectiveness and recommend changes to content, navigation and design
3. Design experiments and analyze results
4. Analyze effectiveness of digital marketing campaigns
5. Build marketing response models
6. Leverage NLP, voice, and video to design customer experiences in digital platforms
7. Engineer features to improve decision algorithms
8. Write production ready code
9. Work with digital marketing in programmatic buying and mapping targeting to last mile visibility via partner data like Google
10. Mapping prospect / customer journey to possible touch-points and their efficiencies to arrive at suggested approach for efficiencies. This would include online commerce on owned or 3rd party assets
11. Partner with data engineers and vendor partners in data system development.