Role: Lead Data Analyst( Proficiency on SAS & Python)
- The company is seeking a Lead Data Analyst of Digital Analytics to join our growing Digital Strategy &Analytics team.
-Collaborate with internal/external stakeholders to manage data logistics - including data specifications, transfers, structures, and rules
- Access and extract data from a variety of sources of all sizes (including client marketing databases) via SAS Access, SQL, etc
-Participate in the design, planning & execution of projects
- Master and perform all steps required to create analysis-ready data sets; including data integration/merging (SAS data step), variable preparation, and quality control (QA/QC)
- Develop and execute SAS/SQL (or related) programs with minimal direction and supervision
- Provide problem solving and data analysis, derived from programming experience
- Demonstrate proficiency with desktop and UNIX toolsets (SAS, SAS ODS, SQL, MS Office) to create pivot tables and/or report content such as tables, reports, graphs, etc. (some positions require proficiency in digital analytic tools including Google and/or Adobe Analytics and familiarity with digital data, in addition to or in lieu of SAS/SQL)
- Document and articulate steps taken in an analysis to project managers
- Expert in in data sets and analyses
- Follow all policies and procedures for programming, project documentation, and system management
Become familiar with-
- various statistical offerings and methods (CHAID, logistic/multiple regression, cluster analysis, factor analysis)
- Effectively manage time and resources in order to deliver on time and manage concurrent projects
Qualifications
- Bachelor's degree in a quantitative discipline (e.g., Statistics, Economics, Mathematics, Marketing Analytics) or significant relevant coursework
- 8+ years of experience in the marketing analytics field/ relevant experience
- Demonstrated proficiency in SAS/SQL programming; minimum 2 years of experience
- Strong analytic thought process and ability to interpret findings
- Acute attention to detail (QA/QC)
- Ability to work on multiple assignments concurrently
- Excellent verbal and written communication skills
- Highly motivated and collaborative team player with strong interpersonal skills
- Effective organization and time management skills
Desirable Qualifications:
- Advanced degree (Master- s/PhD) in Statistics, Economics or other quantitative discipline
- Database marketing experience/knowledge
- Ability to program in newer and emerging languages ; working knowledge of Hadoop and other big data technologies
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