Lead Creator/Associate Creative Director - Digital Copy & Creative Content Marketing

ROLE: Lead Creator - Copy

LOCATION: Manyata Tech Park - Bengaluru

We are is seeking a seasoned creative lead for its digital content marketing excellence team. We are looking for a strategist who understands brands and can think acutely to solve business problems using creativity and content. We are looking for a strong team player who can lead and guide his/her team in delivering effective and award-winning consumer targeted creative work

A LITTLE BIT ABOUT THE ROLE :

The Lead Creator will oversee and direct conceptual and design projects, and will ultimately be responsible for the quality of ideas and the end-to-end design execution of jobs, from brief through to implementation and delivery. The Lead Creator will have responsibility for overseeing multiple simultaneous live projects, each one typically assigned a Copywriter or Designer who, in collaboration with an Account Manager, will report to the Lead Creator for the duration of the project.

The overall objective is to direct, inspire, lead and support all levels of design and creative talent across the account, defining and advancing a positive and highly productive creative culture for AGENCY

It is the Lead Creators job :

- To champion creativity and excellent customer centricity.

- To creatively direct concept designers/graphic designers/artworkers/copywriters harness their development and performance, in a manner that assures maximum efficiency and creativity.

- To manage, supervise, review and audit the work of all creatives to ensure the creative level expected of agency is being met.

- To help drive maximum efficiency, productivity and the maintenance of the highest quality of creative concept, design and artwork.

- To oversee, manage and review new creative concepts for both new and existing clients.

- To undertake the design of digital, OOH, video and print based collateral, to the client's brief and exacting standards and within agreed timeframes.

- To act as brand guardian to ensure all design collateral produced is faithful to the client's brand guidelines.

- To work actively with all internal and external stakeholders to ensure the delivery of the highest level of client service from AGENCY.

- To collaborate closely with the Account Director to organise and prioritise workload, especially around deadlines.

- Be flexible to respond to increases in workload/tight deadlines.

- To build on our strong client relationships and to be the equal creative partner of the Account Director to drive new business forward with existing and new clients.

- Attend company meetings and social events both with AGENCY and with the client.

- To work with and support the agency team in order to deliver excellent customer experiences.

- Some working outside of normal office hours might be required to meet deadlines and strategic objectives.

WHAT YOU WILL YOU BE DOING :

- To work with the AD to define and implement the creative strategy for the on-site office.

- To motivate and influence the creative team to constantly strive for excellence in performance.

- To proactively monitor the quality of design projects being produced and submitted by leading internal review sessions and seeking feedback from both internal and external stakeholders.

- To oversee and manage the timely delivery of all jobs / projects going through the studio, always taking into consideration the clients- requirements and expectations.

- To investigate, propose and implement innovative ways of delivering design services to maximise efficiency and productivity.

- To actively oversee and manage team meetings, forward scheduling meetings and work review meetings.

- To manage, oversee and coordinate the sharing of knowledge and the facilitation of learning within the team and all other employees to improve business practices, refine processes, aid and promote the development of creative ideas and introduce new services.

- To organise monthly work / successes / learnings presentations to the wider SMT team to showcase work from the creative team.

- Attend client meetings, present work, discuss needs and identify opportunities.

- To assign creative leads and develop accounts and creative teams.

- To work actively with the account manager in coordinating the effective allocation of all creative resources, facilitating information from colleagues, business managers and staff. In order to provide effective resource support to meet client demands and to cover flexible working, holiday and sick leave requirements in the most economical manner.

- To act as brand guardian to ensure all design collateral produced by the design team is faithful to the client's brand guidelines.

- To ensure all the brand guidelines, and other mandatory processes and guidelines are always followed by the creative team and to be the final gatekeeper for all creative work before delivery.

- To work actively with all internal and external stakeholders to ensure the delivery of the highest level of client service from all creative team members.

- To manage, train and mentor staff and oversee their professional development through the setting of S.M.A.R.T. objectives and PDPs, offering knowledge, motivation, support and experience as required, including but not limited to their creative and technical skill, so as to increase productivity, staff retention and enhanced staff morale.

- With the assistance of (appointed) Team Leaders, ensure all staff members accurately record timesheets and show positive billable utilisation rates within their timesheets..

Other ad-hoc duties as and when required.

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE :

As the senior creative practitioner within the creative team, the Lead Creator will combine first-class design and content expertise, creativity and thought leadership with commercial acumen and leadership gravitas.

The Lead Creator will :

- Be hands on with a strong focus on digital and video creation + editing

- Be experienced in directing complex, commercial projects involving senior stakeholders and interdisciplinary creative teams with strong experience across the alco-bev category.

- Be highly creative with the ability to generate ideas and practically contribute to creative details, demonstrating exceptional pure graphic design and typography skills.

- Have deep technical skills in one or more discipline, e.g. Design for Digital, Brand Immersion, Events, User Experience, Content Writing, Creative Strategy etc.

- Have a proven ability to communicate and liaise with all levels in the business.

- Have a proven ability to influence stakeholders at all levels, including outside the design team.

- Have a proven ability to effectively manage creative teams.

- Have senior level written and verbal communication skills, including public speaking.

- Be proficient in Adobe CC, Microsoft Office and other related software.

- Be a driven, proactive, helpful, and enthusiastic team player.

- Have excellent customer relationship skills.

A LITTLE BIT ABOUT US :

Many companies talk about having a unique and thriving business model but our agency (Part of the Inside Ideas Group) truly does. This means that we have been named in the top 500 of the Financial Times fastest-growing companies in Europe 2018 https://ig.ft.com/ft-1000/2018/

What we do is -provide clients with dedicated, on-site agencies that are built from the ground up. These agencies live and work right at the very heart of our client's organisation. Delivering precisely the skills and capacity they require, complemented by brand talent from our whole business on everything from planning to execution.

This business model creates a truly entrepreneurial, fast paced, challenging and rewarding environment to work in!