Lead - Creative & Content Marketing - Global Retail Industry

Job Description :

- Developing concepts for advertising or promotional campaigns

- Storyboarding or translating ideas to the creative team & agency

- Leading multiple projects from conception to completion in accordance with deadlines

- Ensuring all the organisation's content & visuals are consistent with the overall brand

- Steering or writing scripts & Overseeing photo or TV shoots for brand campaigns

- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.

- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.

- Integration of creative & content activities within traditional marketing campaigns.

- Developing standards, systems and best practices (both human and technological) for creative & content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.

- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioural metrics.

- Establishing work flow for requesting, creating, editing, publishing, and retiring content.

- Conducting periodic competitive audits.

- Supervising the maintenance of content inventories and matrices.

- Advise (executive) stakeholders on their content needs

- Implement best practice measurement and evaluation tools to monitor the performance of creative content.

- Build a high-performing content team by role-modelling leadership behaviours

- Identify resource and skill gaps, and expand the team with relevant capabilities

- Upskill creative content professionals

- Build a culture of value-focus and continuous improvement;

- Maximize the impact of the creative content budget and resources.