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16/02 Candida
Senior Executive at Flexability

Views:395 Applications:126 Rec. Actions:Recruiter Actions:13

Lead - Corporate Brand - Media (10-12 yrs)

Mumbai Job Code: 892826

Role: Lead Corporate Brand

Company: Well known Media company.

Job Purpose:

The role will be responsible for building and managing the Corporate Brand & Employer Brand. The role holder will create and implement strategies to enhance corporate brand's equity through branding and partnering initiatives.

Accountabilities:

- Ideate and develop strategic roadmaps for all Branding (Corporate+Employer) initiatives

- Work closely with the creative agency to conceptualize and implement brand campaigns in line with the macro level corporate objectives.

- Identify and participate in key industry events and forums with the purpose of enhancing equity of the brand through brand engagement initiatives (brand coverage, leadership interviews, sponsorships, etc)

- Implement and execute all brand sponsorships and projects initiatives/events/campaigns targeting external stakeholders leading to an enhanced equity for the corporate brand

- Enhance brand equity in the Media and Entertainment Industry - including vendor management, creative facilitation, commercial process closure

- Social and digital brand management

- Manage the narrative / content / creative output of the Corporate & Employer Brand's persona on digital / social media platforms

- People and Capability Development

- Encourage team to develop a solutions driven approach in partnering with external stakeholders to drive brand equity of the company

- Partner with Corporate PR team to ensure alignment and coordination on branding programs.

Qualification: PG in Marketing with preferable Graduation Degree in Brand Management

Experience: 10 years of relevant experience. Should have experience in building Corporate Brand & Employer Brand for established conglomerates.

Women-friendly workplace:

Maternity and Paternity Benefits

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