Lead - Content Marketing - EdTech

We are looking for a Content Marketing who can transform marketing material into compelling content on all of our assets including ads, web pages, emails, and pitch materials. The Content marketing lead will work closely with campaign managers, junior writers to deliver quality content for all marketing needs. The Content marketing lead will also plan the calendar for content for Organic and social media and other content distribution mediums.

Responsibilities include :

- Develop a content strategy for various disciplines

- Ensure that all content is of the highest standard

- Evolve a consistent messaging across all assets

- Be a brand custodian and ensure brand guidelines and standards are met across all assets

- Personally lead crucial projects in marketing

- Mentor junior writers and help them write compelling content.

Requirements :

- 4 to 6 years of experience in Content Marketing/Copywriting

- Strong grasp of the English language with proficiency in writing and editing

- Experience in handling CMS and another website/creative tools

- EdTech Industry experience preferred but not mandatory