Lead - Consumer Insights - Strategy & Analytics - FMCG

Lead - Consumer Insights - Strategy & Analytics 

Strategy and Analytics - Category Management

DUTIES AND RESPONSIBILITIES:

- Use category management process as a decision platform for initiatives designed to optimize 4P's Product, Pricing, Placement and Promotional.

- Develop tools and methodology to generate customer insight and category offering for consumer.

- Utilize internal sales data, Market consumption data (syndicated strategic planner, & panel), CRM (consumption & consumer), and industry research reports to identify opportunities.

- Analyze the market to assess the potential for new format and write the format strategy

- Establish a strong knowledge of the consumer trends, future product line, and key customers to assist in strategic business calls.

- Works with Consumer Insights research groups to integrate voice of consumer and shopper into product strategy.

- Understands market trends and innovate the category portfolio according to consumer needs.

- Utilizes the newest/best in class category management insights

- Helps drive customer's overall category strategy, anticipate consumer trends

- Stay current on industry developments and trends.