Business Partner at Evolution Staffing LLP
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Lead - Category Management - Personal Audio Segment - Online/Digital Platform (5-8 yrs)
Manage Personal Audio (Mainly Headphones, Bluetooth Speaker and Party Speakers) as a category in terms of Online / Digital platform
Paid Media (60% on the work) :
- Manage, Plan and execute all biddable media including Google search, E-comm for PA category. Should have good experience in AMS/FK marketing.
- Manage, plan and execute all campaigns including display media, programmatic, Impact, etc during campaigns for all PA categories.
- Establish a PDCA cycle for all investments as well as organic activities.
Owned Media :
- Manage website as per product launch, feature launch and campaign in line with Product Marketing.
- Analysis for web traffic and actions
- Plan and execute all social media post for PA in all owned Social channels (Organic and Paid) along with the SNS incharge.
- SEO for the PA category as per requirement along with SEO incharge
- Manage product placement on all e-comm portals. Regular Audits to ensure presence of products, contents in all e-comm portal
- Manage vendors, affiliates (Agency etc) and strategic alliances (Media) related to PA
- Budget management for Online spends for PA.
- New projects as in when required.
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