Lead - Category Management - Personal Audio Segment - Online/Digital Platform

Manage Personal Audio (Mainly Headphones, Bluetooth Speaker and Party Speakers) as a category in terms of Online / Digital platform

Paid Media (60% on the work) :

- Manage, Plan and execute all biddable media including Google search, E-comm for PA category. Should have good experience in AMS/FK marketing.

- Manage, plan and execute all campaigns including display media, programmatic, Impact, etc during campaigns for all PA categories.

- Establish a PDCA cycle for all investments as well as organic activities.

Owned Media :

- Manage website as per product launch, feature launch and campaign in line with Product Marketing.

- Analysis for web traffic and actions

- Plan and execute all social media post for PA in all owned Social channels (Organic and Paid) along with the SNS incharge.

- SEO for the PA category as per requirement along with SEO incharge

Others :

- Manage product placement on all e-comm portals. Regular Audits to ensure presence of products, contents in all e-comm portal

- Manage vendors, affiliates (Agency etc) and strategic alliances (Media) related to PA

- Budget management for Online spends for PA.

- New projects as in when required.