Lead - Campaign Management

Key / Primary Responsibilities of the Role - List the primary deliverables -

- Liaise with stakeholders on campaign management requirements

- Execute the campaigns

- Streamline and optimize the campaign execution run time

- Create campaign datamarts.

- Track the campaigns

- Maximize the campaign response rate

Secondary Responsibilities - List the deliverables other than primary, but essential for the role -

- Stakeholder management with his pro-active communication around ETA of the deliverables.

- Develop a strong understanding of business requirements; working with business users/business analyst to define technical and process requirements

Managerial & Leadership Responsibilities ( if applicable) -

- Team management: monitor output and productivity of team

- Provide solutions to team members

- Leading the team by example.

- Develop highly skilled and motivated campaign management team

Key Success Metrics :

On time delivery of the campaigns

Accurate and consistent campaign delivery.

Reduce the campaign execution time.

Zero error in campaign execution.