Lead Business Analyst - IT/KPO

Lead Business Analyst :

We are looking for analytically gifted leader. This is an opportunity to combine your analytical skills, creativity and decision making to drive visible business impact.

Responsibilities :

- Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed.

- Design relevant marketing plans and strategies for digital ad campaigns, combining an understanding of consumer behaviour, data drove insights and client's product positioning and marketing objectives.

- Analyze campaign performance and audience profiles to find sweet spots and wastages, and make effective marketing decisions to complement machines in driving results.

- Make engaging presentations of findings at multiple levels of stakeholders through visual displays of quantitative information.

- Conduct live experiments to explore new ideas and hypotheses in a cost-effective and agile manner, and find ways to scale up marketing campaigns.

Qualifications :

- 6+ years of relevant work experience, including deep expertise and experience with statistical data analysis such as linear models, multivariate analysis, sampling methods.

- Bachelor's or Master's degree in a quantitative discipline (e.g. business administration, engineering, statistics, operations research, economics, computer science, mathematics) from topnotch schools.

Skills :

- Demonstrated self-direction. Demonstrated willingness to both teach others and learn new /techniques.

- Experience with statistical software (e.g. R) and database languages (e.g. SQL) is a bonus.

- Demonstrated skills in selecting the right statistical tools given a data analysis problem.

- Very good at operational discipline and people management skills.