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Director at Pplanet HR Services
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Lead Business Analyst - Decision Science - Product & Marketing Analytics - AdTech Team - Stock Broking House (5-10 yrs)
- Lead Business Analyst/Decision Science - AdTech Product Team - Product & Marketing Analytics.
- Work with Product Managers, Engineers, Marketers and Data Science teams & manage a team of analysts.
- Lead Analytics in Product, Marketing & Business Analytics
- Help create Marketing DB (KPI Tables on Daily, Weekly, Monthly basis) and product event attribution tables to marketing touch-points.
- Help create dynamic machine learning based attribution model to analyse digital channel performance metrics (MTA, Relevancy Analysis)Manage Analytics team
- Drive data automation projects with real time dashboards on various business and quality parameters -
- Create data warehouse and drive AI/ML driven insights to create smart nudges to revenue team and customers to improve productivity and ROI -
- Produce business insights to drive process and productivity improvements Undertake ad hoc data analysis related projects defined from time to time
- Project Management
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