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26/05 Aparna Jain
Director at Connexio Search

Views:855 Applications:155 Rec. Actions:Recruiter Actions:15

Lead - Brand Marketing - Healthcare Startup (10-12 yrs)

Any Location Job Code: 1101476

Lead - Brand Marketing - Health & Healthcare Startup

- Our client is an early stage tech start up in the emergency response space. It is well backed by leading PE firms and investors.

- They are already present in multiple cities and 70+locations pan India. As they bolster their leadership, they are looking for a Brand Marketing Lead to work closely with the CEO.

Job Description :

- Develop and manage the brand strategy as well as corresponding brand elements in order to maximize the brand's equity.

- Create, execute, and manage lead generation, performance and content strategy/ability to build marketing communications and campaigns across offline and online channels.

- Develop, test, and execute aggressive multi-channel digital and performance marketing plans to drive customer acquisition and retention.

- Analyzing the success of digital and performance marketing campaigns and creating reports.

- Conceptualize brand led ideas that can elevate awareness, recall and positioning in their target segment.

- Responsible for the creation and placement of advertising that is in support of the business's initiatives through media planning, creative development, metrics, market research, and vendor management.

- Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products.

- Take ownership of the brands voice by defining guidelines and best practices across products and platforms.

- Work with digital teams to create digital first assets that can help drive acquisition & engagement.

- Establish metrics for the purpose of measuring campaign effectiveness against KPI's.

Key Skills Required :

- Total experience of 10 to 12 years and is currently working in B2C tech startups and managing digital first brands is preferred. Background in agency is welcome.

- Person must be able to drive digital marketing as well as offline communications.

- Should be able to manage budgets across channels and oversee media, communications and PR strategy.

- Innovative and creative thought process.

- Analytical and good with data.

Women-friendly workplace:

Maternity and Paternity Benefits

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