Lead - Brand Marketing - Fashion eCommerce

Brand Marketing Lead - Fashion eCommerce

About Company :

Our client is a Global D2C Consumer Fashion brand from India founded by alumni of IIT & IIM. The founding team has 15 years of experience across startups and large companies. Our client has over 60,000+ Happy Customers and has been featured by media outlets like CNBC TV18, ELLE, Cosmopolitan etc.

About role : As a Brand Manager, you will help in promoting the brand. You will be responsible for driving brand equity on various social media channels.

Job Description :

- Plan, create, and execute marketing campaigns on various social media platforms

- Define and manage brand communication strategy across platforms

- Responsible for building consumer insights for the brand

- Provide insights and analytical reports to monitor overall efforts

- Build strategies, prepare budgets and execute campaigns in a timely manner

- Work with various agencies to promote influencer marketing, celeb partnerships, and brand collaborations

Requirements :

- 2-5 years of relevant experience in brand management

- Have worked with influencers, brands, and celebrities for enhancing brand equity

- Should have an analytical bent of mind

- Any prior experience with a D2C brand is an added plus. Similarly, any experience with a fashion and/or lifestyle brand is a plus.