Senior Recruiter at Head Digital Works
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Lead - Brand Marketing - eCommerce/FMCG/FMCD - IIM/ISB/FMS/MDI (5-9 yrs)
- Create a user experience that is truly beyond expectations and work with like-minded partners who share the vision of co-creating long-term success
- Develop marketing communication campaign and working with cross functional teams
- Assist in overall product-positioning, product-marketing strategy, value proposition creation for TV & Brand
- Planning & supporting the promotional activities within the planned budget through ATL for B2C.
- Working with agencies for timely and usable ad submissions.
- Responsible for handling market and competitor analysis, summarizing research results and delivering marketing strategy
- Planning and executing the promotional activities.
- Successfully build the brand name by implementation of strategic marketing, Market research and Media Planning.
- Branding through media partnerships like Newspaper, Television, Radio, Public display, Magazines, Sponsorships for social and other important events etc.
- Direct account management of the vendors as well as completing the planned task within the budget.
- Bachelor's or MBA degree, preferably major in Marketing from Tier 1 Institutes
- 5+ years marketing/sales management experience in Internet/ E-commerce industry/TV industry, FMCG & FMCD
- In-depth insights on TV industry and knowledge on TV, Radio & Print.
- In-depth understanding on technology and internet brand's business mode and operations