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Global Talent Search Partner at XL Recruiters
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Lead - Brand Marketing - B2B eCommerce Startup - IIM/ISB/FMS/MDI (3-8 yrs)
We have an urgent vacancy for a Brand Marketing Lead with a B2B E-commerce startup in Mumbai, Kalina.
Role details are given below:
- Would contribute to the Brand Development, campaigns and Go-to-Market strategies
- Focused on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer-led projects and brand building.
- The role also involves crafting comms and deployment, across relevant touch points with the consumers as well as stakeholders
- Build a data driven culture in design to raise the bar for marketing campaigns and brand positioning
- Maintain brand consistency across all external and internal creatives and communications
- Handle external Media relationships, PR and agency relationships
- Hands on experience in brand creation and development, with experience in brand building and GTM.
- Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creative development for the brand assets.
- Be comfortable with both creative and business dimensions of marketing
- Comfortable to strategize and execute large scale brand and marketing communication campaigns
- Think about brand beyond communication and develop a holistic brand experience across consumer touch points
Requirements:
- MBA from a Tier-1 institute having experience in marketing communication background, someone who can lead the Brand marketing for the company.
- Should be from a product based company or a start-up.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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