14/01 Aditi Panjwani
Partner at Infinite HR

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Lead - Brand Management - BFS (8-12 yrs)

Mumbai Job Code: 881926

Job Role:

- Collaborate with various internal teams to conduct market and competitive analyses, design promotional campaigns and develop profitable positioning and pricing for our brand

- Be the custodian of all brands/ sub-brands across the group

- Develop brand strategy and a compelling brand promise that drives preference over competition among TG

- Build a clear, distinct, and compelling brand personality that drives preference

- Build brand visual identities and take ownership of all such activities

- Co-own with marketing and communications team, development and expansion marketing activities, campaigns etc.

- Identify and build on client personas to ensure marketing campaigns are aligned to brand

- Own the creative process across the organization and platforms

- Help build unified client experience across platforms

- Unlock new audience segments and potential new markets

- Conduct research to identify market trends and target customers- preferences

- Create marketing plans to increase brand awareness

- Ensure strong brand presence in online and offline channels

- Review packaging and positioning of products and suggest improvements

- Research competition and identify opportunities for growth

- Design advertising campaigns for new products/ services

- Assist in developing effective media campaigns and choosing appropriate distribution channels

- Update the pricing of products to align with the company's long-term objectives

- Participate in organizing promotional events to positively present our company

- Actively negotiate and manage alliances / partnerships / sponsorships

Job Requirements:

- Prefer a degree in Marketing or a similar field and have a deep understanding of multiple distribution channels and advertising activities

- Good to have previous experience in the financial sector, analyzing consumer behavior and organizing promotional events

- Should have the knowledge and understanding of superlative UX and DT

- Familiarity with distribution channels and media marketing campaigns

- Knowledge of digital marketing tools and techniques

- Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)

- Excellent communication skills

- Creativity

Women-friendly workplace:

Maternity and Paternity Benefits

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