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22/02 Archana S
Senior Consultant at Flexability

Views:5645 Applications:1369 Rec. Actions:Recruiter Actions:148

Lead - Brand Communication - FMCG (10-15 yrs)

Bangalore Job Code: 894835

Head- Brand Communication with a leading FMCG, Bangalore

- Experience in building brands using powerful insights from popular culture and creating impactful, ROI-driven communication campaigns across digital and traditional channels.

- Lead the creation of multi-format content across all brands.

- Create high quality content pieces on digital/on-ground/TV integrations for all the brands

- Provide regional PR support

- Develop in-market programs that are in service of the organization global agenda of building brands with purpose

- Also responsible for delivering the digital agenda of the brands for the Business Units. This includes developing a content strategy, execution of the same while working with social media platforms

- Driving digital brand strategy, digital campaigns and design/development of digital owned assets in addition, to create digital content and campaigns at scale and with efficiency.

- Relationship management with the internal and external partner ecosystem including creative and digital agencies.

Experience - 10-12 years

Educational Qualification - MBA/MA (journalism)/MA in Advertising preferred

Women-friendly workplace:

Maternity and Paternity Benefits

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