Senior Consultant at Flexability
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Lead - Brand Communication - FMCG (10-15 yrs)
Head- Brand Communication with a leading FMCG, Bangalore
- Experience in building brands using powerful insights from popular culture and creating impactful, ROI-driven communication campaigns across digital and traditional channels.
- Lead the creation of multi-format content across all brands.
- Create high quality content pieces on digital/on-ground/TV integrations for all the brands
- Provide regional PR support
- Develop in-market programs that are in service of the organization global agenda of building brands with purpose
- Also responsible for delivering the digital agenda of the brands for the Business Units. This includes developing a content strategy, execution of the same while working with social media platforms
- Driving digital brand strategy, digital campaigns and design/development of digital owned assets in addition, to create digital content and campaigns at scale and with efficiency.
- Relationship management with the internal and external partner ecosystem including creative and digital agencies.
Experience - 10-12 years
Educational Qualification - MBA/MA (journalism)/MA in Advertising preferred