Lead Assistant Manager - Analytics/Marketing Analytics

Lead Assistant Manager- Analytics (Marketing Analytics)

- Analyze and extract actionable insights for Core and Client Marketing initiatives.

- Execute Client Marketing FIFA measurement framework to set up initiative targets, measurement approach and deliver preliminary and final results reporting

- Propose initiative Modeling/Benchmarks/Baselines for ; FIFA activations, Client Marketing activations, Affluent, Cash Conversion and Cross Border Campaigns

- Improve analytic methodologies standardization & reporting (incl. best practices documentation)

- Optimize Data Driven solutions for marketing;

- Leverage Skyline (tableau dashboard) & CMS (Campaign measurement tool that uses twinning methodology) to solve for high-level /second-level analytics needs and results production, provide guidance for self-service market use and identify key requirements to support adoption

- Automate analytics pipeline visibility and accuracy by integrating data

- Understand different data sources, build data pipelines and work towards visualization

- Define and validate various tools requirements

- Mandatory Skills ; SQL, Tableau, Experience in Automating Scripts, Experience in marketing (campaign analytics)

- Better to have ; Power BI, Python, Hive