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27/05 Kopal Sharma
Consultant at Gi Group - Elixir Consulting

Views:173 Applications:57 Rec. Actions:Recruiter Actions:0

Lead - Analytics Engagement - Retail/Media (8-14 yrs)

Gurgaon/Gurugram/Bangalore Job Code: 1102118

Analytics Engagement Lead


8+ years' experience, preferably in management consulting or Retail/Media industry in an analytical capacity


Essential Functions :

- Emphasis is on providing insights to the client, guidance to the team and managing end to end engagements with a retail and media focus

- The position requires the ability to combine data analysis, statistical modeling, data visualization and UI design, and communication in order to deliver high impact results

- Structure analytical solution to address business objectives

- Provide business acumen and hypothesis

- Responsible for project planning and delivery

- Effectively guide the team around problem structuring and use of analytics (tools and techniques) to carry out analysis

- Presenting work to, liaison with and build relationships with the client as required

Primary Responsibilities :

- Dual shore project management, coordination of all sub-team efforts, both onsite and offsite

- Strong communications, including deck writing

- Facilitation and gathering of client feedback on problem structuring

- Management of frequency of feedback loop with team

- Identify gaps and help build capabilities in junior team members

- Mentor other team members and partners on technical skills, best practices, problem solving approaches, both formally in structured group settings and informally in one-on-one and small group sessions

- Continuously improve technical design patterns, workflows, and tools-defining and enforcing standards when necessary to sustain the solutions' effectiveness and sustainable, and experimenting with and promoting adoption of new tools and approaches when appropriate

- Proactively generalize and share technical approaches and best practices among other developers, and simplify and communicate success stories to broader audiences across the company

- Develop and grow Retail & Media practice within the UK working with the leadership team in the UK and globally

Technical Skills :

- Experienced in analyzing large, complex, multi-dimensional datasets with data querying languages (e.g. SQL), BI Tools (MicroStrategy, PowerBI, Tableau, etc.), programming languages (e.g. Python, Java, Scala, etc.), statistical/mathematical software (e.g. R, Weka, SAS, Matlab)

- Experience in test & learn methodology and experimentation frameworks

- Experience of working in agile formats across multiple squads

- Experience with one or more web analytics platforms (ex: Google Analytics, Adobe Sitecatalyst, IBM Coremetrics, Kissmetrics or Webtrends) is a plus

- Has at least one or more of the following experiences:

- Experience implementing and/or working with clickstream web analytics tools such Adobe Analytics (Omniture SiteCatalyst), Google Analytics; or working knowledge of the field of web analytics

- Building and presenting media mix, digital attribution, pricing and price elasticity models. Ability to grasp multifactorial test designs and analyze impact of such tests. Social media analytics using sentiment, geo-targeting, text mining etc.

- Experience in building/managing marketing communications strategy and recommendation engines to arbitrate among competing communications to customers.

- Experience in omni-channel engagement, remarketing and customer segmentation

- Advanced Analytics and Data Modelling - Implementing machine learning techniques and advanced statistical modeling such as Nave Bayes, SVM, Random Forest, and Gradient Boosting. Guiding junior members of the team in building ML solutions

Soft Skills :

- Superior analytical and problem solving skills

- Strong people management skills and experience

- Demonstrated leadership ability and willingness to take initiative

- Strong record of achievement, solid analytical ability, and an entrepreneurial hands-on approach to work

- Outstanding written and verbal communication skills

Women-friendly workplace:

Maternity and Paternity Benefits

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