Lead - Adobe Analytics - Digital Media Analytics Firm

We are hiring for a global leader which is industry's most advanced digital media analytics company

The Digital Analytics team generates insights from a variety of digital marketing initiatives, including websites (desktop & mobile), social media, mobile apps, email, customer relationship management databases, coupons, ecommerce platforms and sweepstakes to name a few. The Digital Analytics team works across virtually all digital clients and will provide the Lead of Digital Analytics with exposure to these varying experiences as well as skill based training. The particular areas of analytic focus will be website analytics, email, and database - though other channels will come into play across accounts. In addition to working on high visibility accounts and across many digital channels, the Lead of Digital Analytics will also work cross-functionally with our internal sales, account management, creative, strategy, tech, database, and project management teams.

Duties & Responsibilities :

- Serve as a team expert in digital analytics spanning Web, Mobile, Social, Email and Media.

- Provide digital analytics guidance for all assigned accounts. This guidance consists of identifying planning and executing analysis opportunities.

- Coordinate with internal technology teams and 3rd party vendors to build the best possible measurement solutions to help evaluate performance.

- Developing measurement plans that contain benchmarks and goals for each upcoming campaign.

- Creating and presenting customized marketing performance wrap up reports. These reports will outline the key successes, areas of improvement, and strategic recommendations to be implemented moving forward for our clients.

- Accessing and analyzing digital marketing data from a variety of analytic tools (Database, Email, Website, etc.) in order to create these customized reports and dashboards. In some cases this data will be delivered to you.

- Analytic Tools/ Data Sources of focus for this client will include, Websites analytics (Adobe Analytics), Dashboard (Tableau) and Email.

- Other analysis areas will include, Banner Ads, Video, Print, Mobile, Search, Rx, and possibly some Social media pages.

- The Lead will be responsible for not only pulling reports and data analysis but also focusing on crafting the marketing results presentations and making recommendations.

What you will need :

- 8-11 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital and experience being a key point of contact for a client relationship.

- Deep experience with Adobe Analytics solution design, implementation rollout, and QA- ing is required. Google analytics and QA- ing GA events & tracking is preferred.

- Advanced level user in Excel: pivot tables, charts, v-lookups, and dashboard creation.

- Advanced Microsoft PowerPoint skills and experience developing client presentations.

- Exposure to the broader Adobe marketing clouds.

- Bachelor's degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing or psychology.

- A master's degree in business administration, statistics, or any other related field is preferred but not required.

- Experience with Email and Database analytics is strongly preferred.

- Ability to organize and mine large sets of data for insights.

- Ability to find key insights across disparate sets of data to help positively impact the business.