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27/09 Shivani
Recruitment Consultant at GreenRootz

Views:2934 Applications:172 Rec. Actions:Recruiter Actions:20

Lead - Acquisition & Retention - Media App (5-15 yrs)

Mumbai Job Code: 748647

- Understand the consumer lifecycle based on product usage and build acquisition and engagement programs on platform (App's free userbase, Jio ecosytem) and off-platform (programmatic, social)

- Run experiments and programs to convert free App users into paid user base

- Leverage channels like push notifications, audio ads, emails, SMS and occasionally programmatic and social to drive paid user acquisition

- Understand and leverage the Company's ecosystem to identify multiple touchpoints for acquiring paid users

- Drive marketing programs which are highly targeted towards consumer clusters (basis usage, behavior, content affinity, etc) with effective messaging and product positioning

- Run engagement programs to increase product usage and reduce churn

- Dive deep into campaign performance data to identify opportunities for improvement

- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partners

Requirements: 

Experience driving growth marketing / product growth / retention marketing in a B2C / consumer tech company

- Experience working with CRM tools (preferably Clevertap), ad exchanges, agencies

- MBA from a top tier institution preferred but not necessary

- Nice to have: passion for music

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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