Lead - Acquisition Marketing Analytics - Gaming Firm

About Company : 

- Seed funded startup, into Gaming started in 2018 .

- Looking for High end performance marketers to join them.

What does this role hold for you?

- Building analytical frameworks for Customer Segmentation and Profiling, Improving LTV (Lifetime Value) of customers, Reducing attrition rate, Campaign effectiveness measurement (A/B testing)

- Google Analytics, Facebook Marketing Tools, Programmatic Ad buying, Flurry

- Competitor analysis, Improving Customer Experience, Customer Life Cycle Measurement Figuring out at which stage of lifecycle our customer and improving their engagement with our app using various techniques.

- Figuring out the buyer persona of our customers through analyzing various data available internally in the database

- Creating various Ad Sets and optimizing them using interest targeting as well as Custom/lookalike audiences

- ROI analysis on Ad Set level and tweaking the budget/audiences of various Ad Sets

Apply if you have:

- 3+ yrs of hands-on experience and knowledge on various business intelligence and analytical tools such as - AppsFlyer/Branch, MySQL, Statistical Modelling and Analysis, MS- Excel

- Good understanding and working knowledge of Google Analytics and other similar products

- Advanced computer knowledge (Excel, PowerPoint)

- Ability to multitask and prioritize for self and others

- Keen eye for detail and understanding of budget restraints

- Self-Starter/demonstrates initiative

- Strong problem-solving skills

- Exceptional interpersonal, organizational, communication and decision-making skills