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25/01 Rubika Pal
Assistant Manager - TA at Lava International Ltd

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Lava International - Product Development Manager - Smartphone Category (3-6 yrs)

Noida Job Code: 885286

To assist Product Manager in managing Product Portfolio & achievement of periodic topline and bottom-line targets by doing the following key activities

1. Consumer Understanding :

a. Understanding consumer touchpoints to arrive at the right product proposition

b. Purchase behavior understanding to recommend right features in product

c. Regular consumer interaction through FGDs, consumer surveys, market visits etc.

d. Analyzing Primary and Secondary research data for drawing action-points for products

e. Planning new research concepts to discover intrinsic needs of customers

2. Product Strategy :

a. Recommending a product portfolio roadmap basis consumer and competition understanding

b. Recommending supplier strategy basis key relevant parameters

c. Recommending the right cost strategy and its execution

d. Recommending right benchmarks for the device

3. Product Development :

a. Cost vs value analysis for recommending detailed product specification

b. Understanding supply ecosystem to recommend right components for device

c. Detailing of product proposition covering all aspects of the device

d. Managing the time to market of device

e. Recommending right features for the device

f. Delivering the benchmark experience for the device in coordination with R&D team

4. Product Lifecycle Management :

a. Analyzing sales, target market, consumers & industry

b. Understanding sales trend and market sentiment of LAVA models vs. competition

c. Proposing timeline of phasing out of running models based on above understanding

d. Proposing timeline of launching new models based on above understanding

e. Proposing extension of life of running products through interventions

Desired Skills and Competencies :

1. Strong communication and project management skills

2. Strong analytical skills

3. Should be able to plan and manage deadlines

4. Strong Collaboration skills

5. Should be flexible to travel nationally & internationally for extended periods

6. High proficiency in MS Excel

Women-friendly workplace:

Maternity and Paternity Benefits

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