Lava International - Manager/Senior Manager - Market Research & Measurement

- To conduct Quantitative and Qualitative studies for the organization

- To engage constructively with the stakeholders/potential stakeholders




- To understand the expectations and needs and to propose possible Research solutions

- To design the Primary Market Research Study in accordance with the needs of the stakeholders

- Conceptualize, Design/ Update various Measurement Metric to serve the needs of stakeholders

- To lead a team of 1-2 Research Analysts (as and when the need arises) in order to deliver the Research objectives of the organization

- Ensuring smooth field operations through proper planning and managing field schedule

- To design and create appropriate questionnaires to conduct the studies

- To allocate the study to the field team and execute the project effectively on field through continuous monitoring and interventions

- To conduct personal interviews and group discussions

- To lead various Marketing Effectiveness Measurement studies

- To clean and analyze the data received from the Field Team

- To cull out insights and prepare reports on the basis of the data analysis/ qualitative interactions

- To present the report to stakeholders if the need be

- To do data analysis on the existing data for Secondary Researches

- To manage and train the Field Team & NHQ team to make them more efficient

- To lead and train Research Analyst

- To make market visits in relation to the studies (on ground/ proposed)