Key Responsibilities:  - Develop a strategy for the brand in alignment with the corporate plans and overall marketing plans   - Understand & define the brand identity & align all the brands plans accordingly   - Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand   - Plan ATL & BTL so as to deliver the required value proposition   - Scan the business environment to explore options for revenue generation from new and existing customers   - Develop and execute plans for brand extension   - Conceive, develop, propose, implement & control attractive sales promotional drives across various levels of trade & consumer franchise   - Monitor, track & evaluate market & competitive dynamics   - Develop systems within brand teams which facilitates better MIS and synergy of operations   - Assist in developing market entry strategy for previously untapped geographies   - Undertake all market research for obtaining feedback on various aspects of the brand   - Monitor and track performance of brand based on specified criteria   - Plan and ensure required marketing support for brand in terms of advertising, promotion, schemes etc. in co-ordination with sales team   - Develop various schemes incentive / discount to increase the contribution of the brand   Desired Skills & Competencies:  - Strengths with strategic and analytical thinking  - Must have experience in independently managing a brand or a category for at least 3-4 years   - Strong communication skills and team capabilities  Salary Bracket : Upto 20 lacs

Delhi NCR

Others

Lava International - Brand Manager 

Lava International - Brand Manager  ,Job Description for Lava International - Brand Manager  in Lava International Ltd. in  Delhi NCR Others for (4-6) years of experience. Apply Now!

Job Description for Lava International - Brand Manager  in Lava International Ltd. in  Delhi NCR Others for (4-6) years of experience. Apply Now!