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04/02 Rubika Pal
Assistant Manager - TA at Lava International Ltd

Views:628 Applications:226 Rec. Actions:Recruiter Actions:23

Lava International - Assistant Manager/Deputy Manager - Digital Marketing (2-5 yrs)

Noida Job Code: 888639

Key Responsibilities:

- Content creation for Social media and the website in coordination with the digital agency.

- Manage the paid digital marketing channels including Google, Facebook, Instagram, twitter, etc and drive quality traffic through SEO and SEM

- Manage digital media budgets & targeting for SEM & social media, thereby maintaining Media efficiency

- Monitor the metric affecting brand sentiments. Devise & execute the social media ORM strategy

- Optimizing landing pages & user funnels.

- Define the tracking requirements for the user journeys on Lava website.

- Track metrics related to website performance and generate insights to facilitate conversion of customers on Lava e-Store

Desired Profile:

- Minimum 2-3 years of Digital marketing experience (SEO, SEM, owned media, paid media, etc.)

- Experience of building and promoting content on social media platforms.

- Performance marketing and Affiliate marketing experience will be a plus.

- Ability to think creatively and innovatively as well as familiar with the latest Digital Marketing trends.

- Proficiency in media planning & Budget-management skills

- Ability to analyze and interpret data and a deep understanding of web metrics and digital analytics

- Experience of managing multiple projects with different stakeholders

Women-friendly workplace:

Maternity and Paternity Benefits

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