Senior Manager - Brand Communication (Marketing) Brand plan : - Effective usage of ATL activities to communicate brand attributes - Continuously monitor competition activities in media and on ground and highlighting it within the team - Ideate and create the brand plan as a process to establish the brand positioning - Analysis of market share, creative and media analysis of competition - Sharing of activities for the whole year with the agency and internal team for planning - Preparing creative, media, and PR briefs to establish alignment to the brand plan - Participate in development of marketing strategies and brand building exercises to increase market share - Standardization of creative communication across touch-points through the creation of Brand Manual Brand campaigns : - Adherence to the SOP to review and finalize brand campaign provided by the agency - Liaison with the VM and media requirements for successful application for the campaign - Timely deliverance of all the elements to make the campaign successful - Provide formal briefing to the VM and Activation manager to ensure this gets translated at all touch-points across the stores - Design and implementation of activities to create brand experience (Ex: Seasonal fashion shows. Properties in magazines and Max fashion weekends etc.) Campaign effectiveness : - Commission a dipstick research for TIC customers to evaluate the brand attributes as per the focus in the brand plan for a specific market - Effective implementation of Media and PR - Spotting opportunities to leverage brand attributes through media - Constantly monitor the effectiveness of various media vehicles deployed - Identify the media vehicles for delivering a campaign media objective (reach or frequency) - Determine media mix, effectively leverage media and make a complete media plan for a season Campaign planning and management : - Plan, manage and execute various special projects and campaigns from time to time such as Femina miss India

Bangalore

Landmark Group - Senior Manager - Brand Communication & Marketing 

Landmark Group - Senior Manager - Brand Communication & Marketing  ,Job Description for Landmark Group - Senior Manager - Brand Communication & Marketing  in Max Retail - Landmark Group in  Bangalore for (8-11) years of experience. Apply Now!

Job Description for Landmark Group - Senior Manager - Brand Communication & Marketing  in Max Retail - Landmark Group in  Bangalore for (8-11) years of experience. Apply Now!