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14/02 Vinutha
Senior Executive at Max Retail - Landmark Group

Views:926 Applications:236 Rec. Actions:Recruiter Actions:18

Landmark Group - Manager - Digital Marketing (7-9 yrs) Premium

Bangalore Job Code: 797685

Developing strategy & plans : 

- Annual digital strategy roadmap - work closely with brand team to chalk out annual plans & season launch plan, strategy & budgets, should understand the business, marketing & sales goals and have the capability to align digital to it.

- Strategy & plan for digital influenced offline sales and social CRM

- Undertake research to understand consumer and shopper trends, information seeking behavior and usage of new age mediums

- Share digital brand best practices in the industry (brands like H&M, Topshop, Zara, Primark, j crew, Gap etc.) & outside the industry

- Collaborate with brand communication & CRM teams to build the above

Implementation of Plans : 

- Operations & coordination - Manage operations & timelines for all digital projects in close coordination with Brand Communication, Regional Teams & CRM

- Agency management - Briefing, ideation, scheduling, operations, budgets, spends, reports

- Areas of operation - Website, Content development & marketing, social media, digital promotions & campaigns, digital destination development & management, Online reputation Management, Offline & online synergy, Mobile, Data & Analytics Goals.

- Liaison with internal stakeholders such as design & buying teams, ensure that the right product merchandise is featured digitally

- Drive and manage the social media initiatives (content, digital properties, engagement) of the brand

- Develop and Manage - digital influenced offline sales initiatives (ROPO - research online purchase offline)

- Set SMART Goals and KPIs for Seasonal campaigns and report the performance on a periodic level with internal stakeholders

Influencer management programme : 

- Engagement plan with fashion bloggers, fashion stylists, fashion feature writers and fashion editors

- Content development with bloggers & stylists for digital and leverage digital clout of these influencers for the brand

Social CRM : 

- Connect with the 5 Mn. And growing Landmark rewards members on digital and engagement plan for the same

- Plan & execute initiatives for the same leading to digitally influenced offline sales

Online sales channel management : 

- Liaise with ecommerce teams internally and externally and ensure brand guidelines and communication are in line with offline and digital communication

- Develop and Manage - digital influenced online sales- initiatives

Tools & Technologies : 

- Technology - A basic understanding of Web, Mobile, Database technologies

- Hands on with Facebook Business Manager, Instagram Analytics, Google Analytics, Social media tracking & monitoring tools such Unmetric, Radian6, Meltwater, Fanpage Karma

- Basic understanding of Google Adwords to manage GDN Campaigns for the brand

- Exposure to Google MCC Accounts interface & Google My Business (GMB) Account

- MS Powerpoint & Excel for reporting purpose

- SOP and SLA adherence. New ones to be created as per need

Women-friendly workplace:

Maternity and Paternity Benefits

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