Upgrade to Pro Member
Assistant Manager - TA at Landmark Group
Views:1528 Applications:265 Rec. Actions:Recruiter Actions:138
Landmark Group - Lead - CRM (7-10 yrs)
Member Engagement
- Manage end to end marketing endeavors of the loyalty program in all operation regions
- Develop, implement and manage marketing campaigns with the aim of engaging existing Shukran members or acquiring new members for the program
- Conceptualize and implemente journeys to engage members at a program level to achieve incremental revenue targets, including but not limited to - welcome, happy birthday, anniversary, cross concept, churn prevention, member reactivation
- Set and track measurement plans for each campaign in collaboration with analytics team
- Build and optimize campaigns with the highest level of attention to detail with proven experience of working to a - test & learn- or - A/B test- approach
- Maximize revenue using owned channels - email, app, website
- Prepare and present strategy, plans and post-campaign analysis with meaningful and insightful commentary
Partner Marketing :
- Create on-boarding plans for each new partner in collaboration with the Partnerships team
- Define the best TG with rationale for these on-boarding plans
- Maximize partner revenue by launching new campaigns in collaboration with partner's marketing team
Required Skills :
- Content excellence - nail down to the nth level of detail what content, offer, channel, brand works for each member segment. Continuous revenue maximization based on content experiments and implementing learnings from past campaigns to subsequent campaigns
- Ability to use web and app analytics tools (GA, Appsflyer, Branch) to measure website and app traffic generated through member journeys, tactical marketing campaigns, email marketing, social media and display advertising
- Proficient understanding of member targeting and segmentation; and strong analytical skills
- Experience with a loyalty program, member journeys is a definite plus
- Strong communication skills, verbal and written
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
