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18/08 Vidhya
TA at Landmarkgroup, MAX

Views:1674 Applications:432 Rec. Actions:Recruiter Actions:0

Landmark Group - Lead - Brand Experience (10-14 yrs)

Bangalore Job Code: 1142018

Lead - Brand Experience


SUMMARY : To establish the brand positioning and to communicate key brand attributes by creating international brand experience for consumers

KEY RESPONSIBILITIES :

- Planning and review of regional marketing calendar

- Build consumer understanding through brand perception studies and consumer profiling

- Use brand events effectively to communicate brand attributes

- Continuously monitor competition activities in media and on ground to modify strategies accordingly

- Deploy best practices and successful marketing initiative across regions

- Track and analyze initiatives of competition in the regions every quarter

- Ensure implementation of brand campaigns/season launch to keep up the imagery of brand

- Analyze region performances and review the calendar to target relevant KPIs

- Ensure quarterly marketing calendar is prepared along with the team and implemented at the regions


New store launches:

- Monitor new store launches and implementation of SOPs, making every launch success

- Monitor output vis a vis plan and initiate necessary action timely

Consumer offer :

- Create a robust regional and national consumer offer calendar based on the KPIs

- Proactively plan consumer offer to address business issues basis different consumer gifts across

- Report Cost Benefit analysis and Weekly analysis.

Season launch :

- Adapt the theme and the communication of the season launch to the regional communication

- Create BTL ideas to communicate the theme to drive Foot fall, store by store plans

- Create the fashion imagery of the brand through quality execution of POS, mall branding and outdoor

- Ensue change of in-store visuals before the season launch date (the POG launch date)

Brand Plan :

- Participate in development of marketing strategies and brand building exercises to increase market share across all regional festivals (Holi, Pongal, Ugadi etc)

- Standardize creative communication across touch points by adhering to the Brand Manual

Effective implementation of Media and PR :

- Spot opportunities to leverage brand attributes through media and PR

- Constantly monitor the effectiveness of various media vehicles deployed

- Identify the media vehicles for delivering a campaign media objective (reach or frequency)

- Determine media mix, effectively leverage media and make a complete media plan for a season

Marketing budget, reporting and vendor management :

- Have complete control of budget allocated for Marketing activities

- Reduce the cost through effective planning and execution

- Create vendor empanelment process

- Ensure qualitative execution by working with approved and qualified vendor

People management :

- Build, coach, develop and motivate the team to meet and exceed performance expectations

- Manage and motivate the team to ensure high engagement levels

- Lead them through example and timely feedback on their training and performance

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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