Landmark Group - Business Analytics

- Working on predictive modeling, customer segmentation campaign planning, offer design, campaign execution and measurement, etc.

- Collaborate with campaign managers to design innovative campaigns to enhance customer engagement across all channels and format

- Develop predictive modeling algorithms meeting the agreed campaign objectives (revenue/profitability growth) to target appropriate customers for providing personalized offers through various communication channels like SMS, email, and vouchers

- Act as the critical link between Merchandising and Marketing functions to deliver actionable customer insights based on customer and transaction analysis to support category management and marketing decisions

- Collaborate with business and IT teams to deliver 360 degree view of customer through effective customer data management across all channels like stores, online, mobile, and social media

- Implement analytical algorithms in campaign management systems to automate the execution of large number of campaigns across all business units of LMG

- Manage end to end project delivery with project teams and ensure quality, timeliness, and accuracy of the output Landmark Group Confidential Analytics CoE

Landmark Group

- Build engaging partnerships with campaign managers and identify business opportunities for future analytics utilization

- Keep abreast of industry trends and emerging methodologies to continuously improve skillset

- Contribute to knowledge sharing and improve team productivity through training/documentation of best practices and coaching of junior team members

- Create metrics and measurements for the success of all 'Shukran' & 'Landmark Rewards' initiatives and provide pre and post,campaign, ROI analysis