CLV Management - Track and Manage the Customer Lifetime value of customers enrolled in the Landmark Rewards program - Create and execute plans to migrate customers from offline only to Omni-channel customers as a result increase their overall spends at MAX - both online and offline - Work with the maxfashion.com team to design and implement interventions for the loyal base of customers to increase spends and category contribution - Design customized customer cluster level initiatives to reduce the single item purchases and increase the ABS - Run Social Media analytics to enrich the database - Leverage data analytics to conduct cluster level catchment analytics to maximize cluster spends of customers - Aid both online and offline teams (Operations / Brand com / product teams) through qualitative and quantitative consumer research (customer interviews, data analytics, client profiles) to create hypothesis &amp; subsequent actions Customer Engagement - Be the NPS champion in the organization - Manage processes/ technology / projects - Drive improvements through NPS - Analyze &amp; present learnings which can be translated into projects leading to substantial improvements in customer experience - Closely work with the customer service manager to define customer journeys - Plan and Execute the CRM Promotion and Engagement calendar for every quarter for online customers to increase frequency and spends of customers - Manage the communication planning for all the SMS, E-Mails, Digital and Social campaigns to be done through the partners/HO Teams - Close the CBA process, approval, set-up and testing for all coupon campaigns - Create a portfolio management approach for high contribution customers - Create a transition program for Landmark Rewards base from offline to online People management - Influence cross functional teams - Ops / product / tech / group to drive the NPS / CRM agenda - Manage analytics, campaign management, research vendors - Create review mechanisms - Create training modules in association with the training and development team for Regional teams to understand processes / data analytics

Bangalore

Landmark Group - Assistant Manager - CRM/Offline Marketing 

Landmark Group - Assistant Manager - CRM/Offline Marketing  ,Job Description for Landmark Group - Assistant Manager - CRM/Offline Marketing  in Max Retail - Landmark Group in  Bangalore for (3-5) years of experience. Apply Now!

Job Description for Landmark Group - Assistant Manager - CRM/Offline Marketing  in Max Retail - Landmark Group in  Bangalore for (3-5) years of experience. Apply Now!